Events

WBD Sports’ event management division delivers more than 20 events per year across five continents. Building on over 15 years of experience as Eurosport Events, the division brings deep expertise in international sports event management.

WBD Sports is the global promoter and commercial rights holder of the WHOOP UCI Mountain Bike World Series, under a long-term partnership with cycling’s governing body, the Union Cycliste Internationale (UCI). Since 2023, this collaboration has marked a new era for mountain biking, uniting nearly all UCI Mountain Bike World Cup formats under a single, global brand.

In addition, through a multi-year partnership with Salomon, WBD Sports’ events division oversees the promotion and global distribution of the Golden Trail World Series, leveraging digital platforms to grow and engage a worldwide community of trail running and outdoor sports fans.

WBD Sports delivers a comprehensive range of event management services, including event promotion, television production, media rights distribution, press office operations, sponsorship acquisition, and client servicing.