Warner Bros. Discovery saw record viewership and engagement across all platforms – spanning free-to-air, pay-tv, streaming, web and social – during Olympic Games Paris 2024.

Supercharged by the recent launch of Max in 25 European markets, Paris 2024 marks the first real ‘streaming Olympics’ in Europe, as more people streamed more Olympics content for longer than ever before.

• Cumulative reach of more than 215 million in Europe viewing Olympics content on Warner Bros. Discovery’s platforms – 23% more than Olympic Games Tokyo 2020 (+40 million).
• More than 7 billion minutes streamed over the course of the Games – six times more than Tokyo 2020.
• Sunday 4th August saw a Warner Bros. Discovery record in Europe of 600 million minutes in a single day streamed by Max and discovery+ subscribers.
• Record number of new paid streaming subscribers over the Games period; 77% more than Tokyo 2020

On 18 July 2023, TNT Sports launched in the UK & Ireland, presenting premium exclusive live sport including the Premier League, UEFA Champions League, Premiership Rugby, MotoGP, Cricket, UFC, Boxing and WWE. The TNT Sports brand in the UK & Ireland was launched by the Joint Venture (JV) between BT Group and Warner Bros. Discovery, which was formed on 1 September 2022.

On 8 April 2022, Discovery, Inc. and AT&T Inc. announced that they had closed their transaction to combine the WarnerMedia business with Discovery. The combination created a premier standalone global media and entertainment company, Warner Bros. Discovery, Inc., which will began trading on the Nasdaq with the start of trading on Monday, April 11, under the new ticker symbol “WBD.”

Discovery’s coverage of the Olympic Games Tokyo 2020 - its first Summer Olympics - delivered new audience engagement and reach records, bringing the Games to more people across Europe than ever before. In total:

• 372 million people watched the Olympic Games Tokyo 2020 across TV and digital in Europe, more than 10% more than Olympic Winter Games PyeongChang 2018
• Over 175 million of those viewed Discovery’s coverage on TV and digital, 13 times more vs. PyeongChang 2018
• Almost 200 million additional people watched through partner broadcasters with whom Discovery agreed sublicence agreements, including 45 free-to-air national broadcasters throughout Europe.
• 1.3 billion minutes of Olympics content was consumed across Discovery’s digital platforms led by discovery+ and Eurosport subscription services - this was 21 times more minutes compared to PyeongChang 2018 

Discovery announced the launch of discovery+, with Europort’s unrivalled, premium and locally-relevant multi-sport offering supporting the subscription service. Today, Eurosport is proud to call itself the number one sport destination in Europe, with its two channels now reaching 246 million cumulative subscribers across 75 countries in Europe, Asia Pacific, Africa and the Middle East and Eurosport.com positioned as Europe’s No 1 online sports news website with an average of 30 million unique users per month.

*TV Audience aged +3 or +4 depending on official data in each market.

The International Olympic Committee (IOC) announced that all TV and multi-platform broadcast rights in Europe for the four Olympic Games in the 2018–2024 period have been awarded to Discovery Communications, the parent company of Eurosport. The announcement kicks off a long-term partnership between the biggest global sports event, the Olympic Games, and leading global media company, Discovery Communications.

On May 10, 2014, Discovery Communications announced that it had completed the acquisition of the controlling interest in Eurosport International. The US-based #1 Pay-TV broadcaster was the first US media channel to launch channels in Europe in 1989 and has invested steadily and significantly in its international business for 25 years.

The Eurosport Player was launched in 2008 and offers live streaming of Eurosport 1 and Eurosport 2, as well as on-demand programming, on PC and Mac.

2007 saw the launch of Eurosport Events, a specialist division of Eurosport, which handles the organisation, management and promotion of key international sporting events including TV production, media rights, distribution and sale of marketing rights. Since its creation, Eurosport Events has been involved in the delivery of key global motorsports series such as the FIA World Touring Car Championship, the European Rally Championship, and the FIM Endurance World Series. Eurosport Events also works with partners from the world of equestrian sports.

On January 10, 2005, Eurosport launched Eurosport 2, an additional channel of live programming of events. Broadcasting Handball Champions League, Australian Rules Football, surfing, volleyball and basketball, Eurosport 2 was developed to sit alongside and complement the existing channel and looked to deliver a wider choice to sports fans while reaching a younger audience. The offering was made available across 35 countries and in four languages – English, Polish, Turkish and Greek.

Eurosport.com, a bespoke pan-European digital website launched in 1999, offering sport fans the very latest in news, views and results, as well as live coverage and highlights from key sporting events around the world. Developed to become part of sports’ fans daily media consumption, Eurosport.com has continued to evolve to become Europe’s number one online sports destination.

February 5, 1989, following a collaboration with the European Broadcast Union, the Eurosport channel was launched on Sky Television featuring a wide variety of sports content with commentaries in English, Dutch and German. During its first month on air, the channel broadcast key live sporting events such as the FIS Alpine World Ski Championships, World Matchplay Snooker, the World Bobsleigh Championships and the European Figure Skating Championships.