Rights Syndication

Rights Syndication

The WBD Syndication Department brings together a rich and varied sport-rights portfolio, technical expertise, and premium servicing to meet the content needs of a wide range of broadcasters and platforms, while ensuring the delivery of high‑quality products that meet media industry standards.

The WBD Sports Syndication Department works with some of the most prestigious sporting organisations including the IOC, UCI, Tennis Australia, FFT, and a vast network of growing federations. From the unique emotions of live coverage to short-form content such as highlights to fill your grid, as well as the most memorable images of the season for your news or sports magazine, our Syndication Team delivers a wide range of content to enrich your sports offer.

WBD Sports Syndication offers a turnkey solution: from the moment rights are purchased, the expert team ensures coordination with your programming team, signal delivery, and the provision of additional content to enhance coverage, including live interviews and social media clips in your native language.

 The WBD Sports Syndication Team’s expertise is supported by servicing assets such as world feeds, long-form and short-form highlights, news access, on-site accreditations, dedicated broadcast support, digital clips, international sound, media kits, English and native-language commentaries, scripted news feeds, tailor-made production, running orders, and on-demand native commentaries, helping activate and engage audiences with tailored content.

Operating as a fully integrated syndication agency servicing close to 100 international clients, discover how WBD Sports Syndication can elevate your sports coverage by contacting us here.